Create news for people who have never read a newspaper
For young people like me, who didn’t grow up with newspapers and who have used the internet since we were toddlers, a lot of the conventions of news today don’t make sense. News in 2017 doesn’t need to follow the production cycle of news in 1987, and neither should it come in the same form. Adapting a newspaper for the modern web isn’t good enough for people who never read newspapers in the first place.
Put your ego aside and let the story do the work
At a time when journalism is as important as ever but is hobbled by less trust than ever, every little thing matters, because it shapes how the industry is perceived and the degree to which our audiences believe in our mission and purpose. We can’t let our egos get in the way.
Creating memes and “shareable” content like this is definitely not the way for *any* publication to inspire trust in its audience. pic.twitter.com/AWcYQIIIux— James Tyner (@jamestyner_) July 22, 2017
Push alert pro tip: just because it’s fewer words doesn’t mean it’s easier for the reader to understand— James Tyner (@jamestyner_) July 20, 2017
It takes a lot of ego to be so out of touch with reality that you’d rather ask for rule exemptions than address your own shortcomings— James Tyner (@jamestyner_) July 15, 2017