James Tyner

James Tyner

Define your values.

The work you do should be driven by a core belief or value. Not a “central idea” or a “vision” or a “goal,” but a principle that underlies those things. When you’re writing, designing, and building things in media, what you stand for matters more than what you say.


I stand for the audience. I believe in their power — to think, to have a voice, to make change. And we empower our audiences by providing information and connecting them to the world. In a rapidly changing news industry, being on their side is hard, but it’s the only way forward. That’s my core belief.

Yes, the world is changing, and will continue to do so. But that does not mean we should stop the search for timeless principles.

– Jim Cramer, author of Good to Great

Foster a connection.


Things in the news industry have changed quickly, but applying an interdisciplinary approach to reach audiences is the way forward. I’ve sought to carve out a place at the intersection of technology, product design, and editorial strategy, looking for ways to bring these fields together in human-centered design. It’s a world I love being a part of.


These are some of the ways I’ve been able to focus on user experience, combining those skills.

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