It's not about me. It's about you.
You, the audience. An audience with your own goals. And you choose to use services that help you reach your goals.
For too long, news organizations have blindly translated the mindset of newspapers to the Internet. Instead, they should forget the past and start with: what does my audience need, and how can I give them the best experience?
“For younger audiences to be willing to pay, they must bond with your mission and purpose.”
– American Press Institute(And make that mission more than selling ads, please)
Create a good experience
People will pay for products that are useful to them and that they enjoy using. (Just ask Silicon Valley.) We as an industry need to use design thinking and win people over by giving them user experiences they love.
The Rundown newsletter
At USC Annenberg Media, we launched The Rundown in early spring 2016 as a way to offer a more condensed version of the news we provide throughout the week. Published on Thursdays, the newsletter is meant to show "the best of what we've got" in a fun way. The newsletter was not my idea originally, but I designed it and edited the copy each week.
The Rundown on Snapchat
Following the success of the newsletter, we launched The Rundown on Snapchat as a way to bring the most important information to our on-the-go audience every Friday. I was key to its development and production.
Ripple Effect Phoenix
As part of our training for the Dow Jones News Fund digital media program, 11 interns produced a multimedia package about child drownings in the Phoenix area. I coded and published the website that hosts our project, dubbed Ripple Effect, and produced one of the audio packages in the story. It was a challenge to merge different media — text, video, audio, and graphics — into one cohesive story, but I think this works fairly well.
100 ways to survive 100-degree heat in Arizona
In a directed research course at USC Annenberg, I worked with journalism, cognitive science, communication, and engineering students to devise a product that we could launch for USC Annenberg Media. Over the course of the system, we designed Annie, a combination of a news app and a chatbot that merges push alerts, a news digest in chat format, and a feed. The app is under development, and there are various secondary features we'd like to add as we test and ideate.